Daniel Rey
Marketing Manager
Daniel Rey is a senior B2B SaaS growth and demand generation marketer with more than nine years of experience building and scaling marketing programmes designed to generate qualified demand, accelerate pipeline and support revenue growth.
His expertise spans full-funnel demand generation, paid acquisition, account-based marketing, SEO, lifecycle email, conversion rate optimisation and marketing automation. He has managed multi-channel marketing budgets of up to £200k per month and has influenced more than £8M in pipeline through integrated acquisition, nurture and conversion strategies.
Daniel takes a data-led approach to growth, combining paid and organic channels with strong landing-page strategy, audience segmentation, behavioural nurture and conversion optimisation. His focus is not simply on generating traffic or leads, but on improving the quality of demand and creating a clear route from first engagement through to qualified opportunity and revenue.
He has extensive experience developing acquisition strategies across Google Ads, LinkedIn and other paid channels, alongside SEO programmes designed to build long-term organic visibility and commercial search demand. His work also includes ABM, lead nurturing, CRM segmentation, campaign automation, retargeting and CRO, helping marketing and sales teams engage prospects more effectively across the buyer journey.
As Marketing Manager at Delphi, Daniel leads and coordinates activity across digital strategy, website growth, SEO and content, paid media, HubSpot automation, lead nurturing, campaign operations, events and performance reporting. His role focuses on building an integrated demand generation engine that connects audience intent, content, acquisition, conversion and sales follow-up.
Daniel is particularly focused on measurement and commercial impact. He uses performance data to identify where prospects are entering the funnel, where conversion friction exists and which campaigns, channels and content are contributing most effectively to qualified meetings, opportunities and pipeline.
His approach combines strategic planning with hands-on execution, enabling him to move from market and audience analysis through to campaign architecture, landing pages, automation, optimisation and reporting. This allows marketing activity to remain closely aligned with commercial objectives rather than being measured primarily through vanity metrics.
