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Helping Care Homes improve their occupancy.
Care home occupancy has become a problem for many providers, and this directly affects your homes financial viability.
Increasing your care home occupancy
Our team come from a professional care background, we have all walked in your shoes.. therefore, our strategies are focused around the challenges you are facing today. If you are looking to increase your care homes occupancy, we have proven strategies designed to maximise your chances of increasing occupancy focused around a range of factors: "Where your care home is located in the UK", "Your care homes past/current online marketing activity", "The resource you have available", "Care home specialisms", "Working effectively with your local authority".
Creating an effective Marketing strategy
Balancing your extensive day-to-day care activities, compliance procedures, staff management, crisis management, safeguarding and more with marketing your care home to grow can be bordering impossible… therefore it is essential that you have a robust marketing strategy in place which doesn’t take up extensive amounts of time to manage, to help improve your care homes reputation, increasing engagement with the people who have an interest in your home - significantly increasing your chances of maximising occupancy within your care home.
Improve your Care Homes reputation
Your care homes reputation, and how your target market perceive it is a living breathing thing… it requires on going attention, nurturing, planning, and must be reactive to changes in the market. Therefore, it is of the upmost importance for you to ensure you are going about your marketing communications the right way and telling your care homes story so others would like to be a part of it. Don’t miss out the details!
Track and monitor leads and results
Working with Delphi to fulfil your care homes potential also allows you access to dashboards we provide, giving you a view of your care homes marketing performance in different areas to see how well you are doing, or where there could be improvements. It is essential to monitor and track your marketing activity on an on-going basis to adapt your approach consistently, focusing on avenues that deliver positive results and re-focusing avenues that are not so fruitful.
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Our Care Home Occupancy Support Services
We have combined the expertise of our Care Consultancy teams and our marketing team, to create an Occupancy Support service that is bespoke to your specific needs.
Get in touch now to see how we can help you.